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Full Spectrum

Happenings in the retail marketing industry and more.

Form, Function & Flexibility Meet Instore at Old Navy

One of our favorite projects for client, Blackhawk Network, is an example of how form, function and flexibility came together to create the perfect display solution for their retail partner, Old Navy. The fixture had to require minimal setup and the ability to secure...

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Spectas Partners with SFIA to Celebrate Product Innovation

Spectas proudly announces a new partnership with the Sports & Fitness Industry Association (SFIA). On July 27, 2017 SFIA announced ten winning companies who will be featured in its Innovative Product Showcase at its annual Leadership Summit in September. Under the...

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Retail Returns to its Roots, Reinvents Again

In decades past, when retail icons like F.W. Woolworth, James Cash Penney and John D.Rockefeller planted what would later become mega-retail empires, they founded them based on the principle that the customer experience instore is paramount above anything. It was a...

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