FRITO-LAY

Lighthouse Display

FRITO-LAY – Lighthouse Display

The Frito-Lay Lighthouse Display was brought to life through the simple and elegant inspiration of New England coastal landscape elements. Frito-Lay requested an retail display design that would elegantly showcase their sea salt potato chip product and thematically connect to the seashore. Spectas constructed a sturdy, clean, bright white foundation on which to host 4 flexible shelves and 1 dip shelf. Lighthouse dress-up side graphics and printed rock base graphics were added as visual cues. Casters were added to ensure mobility of the overall display in the store.

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