FRITO-LAY – Lighthouse Display
The Frito-Lay Lighthouse Display was brought to life through the simple and elegant inspiration of New England coastal landscape elements. Frito-Lay requested an retail display design that would elegantly showcase their sea salt potato chip product and thematically connect to the seashore. Spectas constructed a sturdy, clean, bright white foundation on which to host 4 flexible shelves and 1 dip shelf. Lighthouse dress-up side graphics and printed rock base graphics were added as visual cues. Casters were added to ensure mobility of the overall display in the store.