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INWK

Highland Park Scotch Viking Ship

INWK – Highland Park Scotch Viking Ship

The origins of Highland Park Scotch date back to Viking era Denmark. Innerworkings wanted to capture this rich heritage in the Highland Park marketing campaign. Spectas used a handmade fire pit shaped as a Viking longship as inspiration for this display’s distinctive form. Laser cut sheet metal and wire were used to create fine details that maximized brand exposure, like logos on the Viking shields adorning either side of the ship’s hull.