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Titleist

917 Driver Launch Display

Titleist

917 Driver Launch Display

Titleist – 917 Driver Launch Display

Spectas was asked to create an impactful and easily updatable display for the launch of Titleist’s 917 Driver. Our team objective was to showcase the beauty and craftsmanship of the award-winning driver. We designed a low-profile base made of sheet metal and acrylic, angled to keep the driver fully exposed with the head toward the consumer for easy access. The foam core standee fastened to the base featured a vibrant litho print with a pillow-cut lug that reinforced the graphic’s illusion of depth. Pre-glued components made for easy assembly at retail. Titleist experienced nearly 100% store compliance throughout its retail network and the most successful new driver launch in its history. A year after production, Titleist updated these displays with new messaging and graphics to support the 2017 iron launch.

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