Emotion can make or break a sale.
Excitement about a potential purchase often outweighs rational considerations, while a lack of emotional attachment can be difficult to overcome. Studies suggest that up to 90% of the decisions we make—including purchase decisions—are driven by emotion. This makes it more important than ever to understand and harness the power of emotional engagement at the point of sale.
As experts in the retail experience, Spectas understands the key role feelings play in display design. Here are just a few examples of how we put that understanding into practice:
Whether basic or complex, every display receives design consideration. From a basic, bare-bones wire rack to a multi-material store set, no detail is too small to be passed over. We realize that it’s only when all the display’s elements—big and small—work together that emotional draw is maximized.
We sweat the fusion of graphics and structure. Similar to the above, we design our display structure to complement its graphics and messaging, and often have the opportunity to shape one to enhance the other. From finishes and powdercoat colors to structural forms that are echoed in the graphics (and vice versa)—we consider it all.
We take every opportunity for expressive shapes. Emotion often implies movement, which is why curves and rounded shapes help convey that impression at retail. While it can be tempting to just break out the ruler and straightedge, we tastefully integrate more emotional, dynamic forms into our work.
Put all that together, and you can rest assured the passion you harbor for your own brand will shine through. Customers will be drawn in to your story, and be far more likely to make a purchase decision as a result. With Spectas, emotion is our currency at retail. We trade in it every day, and understand how to make it work for you.
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