From Floor to Ceiling: Crafting a Cohesive Retail Experience
A customer’s first impression of a store is a critical moment, and there are few things that create a stronger first impression than cohesive store design. Seeing décor and fixturing that looks like it belongs to the same family communicates—among many other positive things—quality, cleanliness and brand clarity.
A key contributor to a store’s all-of-a-piece feel is the presence of a coordinated display system. It streamlines the shopping experience and creates an element of predictability, both factors that enhance merchandising appeal, and by extension, sales.
At Spectas, we have an enviable track record when it comes to developing and deploying in-store display systems. Here are just a few of the considerations where we’ve leveraged our expertise:
Material selection. Essential for supporting a retailer’s branding while adapting to various form factors, such as inline fixturing, floor, and counter displays. Our mastery in material selection and sourcing allows us to optimize each display while still maintaining a consistent look.
Configuration control. Every store is different. For example, some get Set A, others Set B, and some may need Set C with an extra fixture. Attuned to these considerations, our logistics & project management experts are skilled at ensuring every store gets the exact configuration they require.
Accommodating the unexpected. With our domestic manufacturing capabilities, we have the ability to quickly respond to changing retailer needs, handle unforeseen events like fixture damage, or absorb seasonal surges. And our network of overseas suppliers allows us to optimize price & quality for longer-term needs.
Whether creating a display system from scratch, or developing one that meshes seamlessly with your existing store décor & brand story, Spectas is your first choice for a one-stop, turn-key retail solution.
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